You may know Trek as a creator of fast, beautiful, state of the art bikes. That is true, but a permanent and ongoing part of Trek's mission is to make cycling better, safer, and more accessible to more people.
Help Trek Change the World
People for Bikes / Places for Bikes
Trek will be investing $1 per Bontrager helmet sold to the new and exciting Places for Bikes program. This new and innovative program is going to transform the way that cities look at cycling and make change. The program will be data driven, provide guides for cities and retailers, live statistics dashboard to compare cites across the country, and expert advice. The program will also host an annual conference that will be the first of its kind in the industry. Take a look at all that People for Bikes is doing.
IMBA—International Mountain Bicycling Association
IMBA, creates, enhances and preserves great mountain biking experience through education, trail development and maintenance, and education.
Trek will continue to invest $10 per full suspension mountain bikes sold to support the IMBA trail fund. IMBA has 200 shovel ready projects, and Trek will continue to support their efforts to create more great mountain bike riding across the United States.
NICA— National Interscholastic Cycling Association
Trek is implementing a new program to help NICA expansion. Trek will be donating $1 per mountain bike tire sold to help accelerate NICA’s expansion. The goal is to give kids in every state state the opportunity to participate in mountain biking. NICA has proven to be a great program with tremendous potential, and we are excited for the future of high school mountain biking.